Which type of buyer needs is the need for a specific core task or function to be performed?
A) knowledge
B) functional
C) social
D) psychological

Question

Quizplus · Accepted Answer

The need for a specific core task or function to be performed relates to functional needs. Functional needs refer to the primary reason or task that a product or service must fulfill to satisfy the buyer's requirements. Other types of needs, such as social or psychological needs, are based on emotional or social factors, whereas functional needs are based on practical considerations.

Which Type of Buyer Needs Is the Need for a Specific