Which type of buyer needs would a buyer requesting a sales presentation on a new product because she wanted to learn more about the new technology embedded in the product be addressing?
A) knowledge needs
B) functional needs
C) social needs
D) psychological needs

Question

Quizplus · Accepted Answer

The buyer requesting a sales presentation to learn more about the new technology embedded in the product has a need for knowledge or information. They want to understand the features and benefits of the product, as well as how the technology works.

Which Type of Buyer Needs Would a Buyer Requesting a Sales