What must buyers remember to do when using the multiattribute model for evaluating suppliers and products?
A) to contact all potential solution providers
B) to include all the benefits associated with the various solution alternatives
C) to apply weights, indicating relative importance, to the desired characteristics
D) to interview all solution providers

Question

Quizplus · Accepted Answer

When using the multiattribute model for evaluating suppliers and products, it is important to apply weights indicating the relative importance of each characteristic being evaluated. This helps the buyer to weigh the benefits and drawbacks of each solution alternative and make an informed decision. While contacting potential solution providers and including all benefits associated with various alternatives may be helpful, it is not necessarily required. Interviewing all solution providers may not be practical in some cases.

What Must Buyers Remember to Do When Using the Multiattribute