Why should a salesperson be familiar with the basic types of buyer needs?
A) to ensure that the buyer is happy with the product
B) to ensure that no significant problems or needs have been overlooked in the process of needs discovery
C) to ensure that the buyer will learn to trust the salesperson
D) to ensure there is sufficient inventory to meet the demand

Question

Quizplus · Accepted Answer

Being familiar with the basic types of buyer needs helps the salesperson to ensure that no significant problems or needs have been overlooked during the needs discovery process. This helps in providing the buyer with the best possible product and ensures their satisfaction. It also helps in building trust and credibility with the buyer. The availability of inventory is not related to the knowledge of basic types of buyer needs.

Why Should a Salesperson Be Familiar with the Basic Types