In the business buying process, what is the term for when a salesperson provides information to create a more accurate picture of a competitor's attributes or qualities?
A) competitive depositioning
B) multiattribute model recalibration
C) sequential revision process
D) competitive performance evaluation

Question

Quizplus · Accepted Answer

Competitive depositioning is the term used when a salesperson provides information to create a more accurate picture of a competitor's attributes or qualities. This can help the buying company make a more informed decision and potentially sway them towards choosing the salesperson's product or service over the competitor's.

In the Business Buying Process, What Is the Term for When