In evaluating business buying decisions, what are the features and characteristics that are related to what the product actually does or is expected to do?
A) delighter attributes
B) functional attributes
C) psychological attributes
D) must-have attributes

Question

Quizplus · Accepted Answer

Functional attributes are the features and characteristics of a product that are directly related to what it actually does or is expected to do, such as its performance, reliability, ease of use, and quality. Delighter attributes are features that exceed customer expectations, psychological attributes relate to how a product makes the customer feel, and must-have attributes are essential features that customers require in order to consider purchasing the product.

In Evaluating Business Buying Decisions, What Are the Features and Characteristics