In evaluating business buying decisions, what are features of the core product that the customer takes for granted, such as reliability, durability, and conformance to specifications?
A) delighter attributes
B) functional attributes
C) psychological attributes
D) must-have attributes

Question

Quizplus · Accepted Answer

Must-have attributes refers to those features of the core product that the customer takes for granted, such as reliability, durability, and conformance to specifications. These are the basic requirements that must be met for the customer to consider buying the product.

In Evaluating Business Buying Decisions, What Are Features of the Core