Sarah's customers are usually interested in features that help their companies appear more high-tech. With respect to the purchase decision process, which type of buying motives are these prospects primarily driven by?

Question

Quizplus · Accepted Answer

These prospects are primarily driven by emotional buying motives, as they are interested in features that can help their companies appear more high-tech. This suggests that they are motivated by a desire to project a certain image or status, rather than purely practical considerations such as cost or functionality.

Sarah's Customers Are Usually Interested in Features That Help Their