What is a need-activated drive to search for and acquire a solution to resolve a need or problem?

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A buying motive is a need-activated drive that compels a consumer to search for and acquire a solution to resolve a need or problem. A customer value proposition is a statement that describes the benefits a customer will receive from a product or service. A sales call objective is a goal set by a salesperson for a specific sales call. Purchase criteria are the standards that a buyer uses to evaluate options before making a purchase decision.

What Is a Need-Activated Drive to Search for and Acquire