When creating a customer value proposition, it is okay to set the prospect's expectations too high relative to the value you can deliver because most buyers expect salespeople to exaggerate.

Question

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It is not okay to set the prospect's expectations too high as it can lead to disappointment and loss of trust in the long run. It is important to be honest and realistic about the value that can be delivered.

When Creating a Customer Value Proposition, It Is Okay to Set