What does FAB selling refer to?
A) features, added value, and better solutions
B) finding a need, assessing value, and bartering for the order
C) features, advantages, and benefits
D) form, assessed value, and benefits

Question

Quizplus · Accepted Answer

FAB selling stands for Features, Advantages, and Benefits, which is a technique used in sales to highlight the key features of a product or service, demonstrate their advantages over competitors, and explain the benefits they bring to the customer.

What Does FAB Selling Refer To