What is the foundation of benefit selling?
A) To be successful, a salesperson must differentiate his or her product offering by focusing on those features that are superior to competing offerings.
B) Features of the product will advance the sale on the basis of creating added benefit for the buyer.
C) In today's highly competitive business environment, customers want more value, which means offering the most features for the least amount of money.
D) Confirmed benefits are persuasive and advance the sale on the basis of creating added value for the buyer.

Question

Quizplus · Accepted Answer

The foundation of benefit selling is confirmed benefits that persuade the buyer by creating added value or solving a problem for them. This approach focuses on the benefits rather than just the features of the product or service.

What Is the Foundation of Benefit Selling