A campaign that has generated high awareness but has not increased sales or marker share indicates
A) more money needs to be invested
B) the reason for awareness not leading to sales needs to be investigated
C) competitors are outspending the campaign
D) people do not like the product
Correct Answer:
Verified
Q1: Measurements of value are
A) always measured in
Q3: Measuring the effectiveness of some social marketing
Q4: If tracking research indicates that sales are
Q5: McDonald's Three Levels of Market Evaluation and
Q6: The purpose of tracking research is to
A)
Q7: Post testing is aimed at
A) measuring the
Q8: Evaluation occurs
A) at the end of a
Q9: Objectives should be
A) specific, measurable, achievable, relevant,
Q10: A political marketing campaign generates high awareness
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