Measuring the effectiveness of some social marketing interventions
A) cannot be done as there are no sales to measure
B) may require interim measures as health improvements may take years to detect
C) does not explain why an intervention is effective
D) cannot identify whether parts of an intervention could be improved
Correct Answer:
Verified
Q1: Measurements of value are
A) always measured in
Q2: A campaign that has generated high awareness
Q4: If tracking research indicates that sales are
Q5: McDonald's Three Levels of Market Evaluation and
Q6: The purpose of tracking research is to
A)
Q7: Post testing is aimed at
A) measuring the
Q8: Evaluation occurs
A) at the end of a
Q9: Objectives should be
A) specific, measurable, achievable, relevant,
Q10: A political marketing campaign generates high awareness
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents