A political marketing campaign generates high awareness but also high levels of dislike of the party being advertised. This indicates

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High levels of dislike suggest that the advertising may not be effective in persuading people to vote for the party. While it is possible that a campaign generating high awareness could be effective, the high levels of dislike suggest otherwise. Similarly, it cannot be assumed that people will vote for a party they dislike. Finally, the fact that people dislike the party being advertised suggests that they do understand the advertising but are not persuaded by it.

A Political Marketing Campaign Generates High Awareness but Also High