Post testing is aimed at
A) measuring the outcome of a campaign in isolation
B) using pre-test measures as a basis on which to measure changes that have occurred as a result of a campaign
C) identifying what worked well in a campaign
D) identifying what might have gone wrong during a campaign
Correct Answer:
Verified
Q1: Measurements of value are
A) always measured in
Q2: A campaign that has generated high awareness
Q3: Measuring the effectiveness of some social marketing
Q4: If tracking research indicates that sales are
Q5: McDonald's Three Levels of Market Evaluation and
Q6: The purpose of tracking research is to
A)
Q8: Evaluation occurs
A) at the end of a
Q9: Objectives should be
A) specific, measurable, achievable, relevant,
Q10: A political marketing campaign generates high awareness
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