According to the Elaboration Likelihood model, the ______ route of information processing brings as much scrutiny and analysis to the message as possible.

Question

Quizplus · Accepted Answer

The Elaboration Likelihood model proposes two routes of information processing, the central and peripheral routes. The central route involves detailed analysis and scrutiny of the message, while the peripheral route involves relying on superficial cues such as the source of the message or the emotions it evokes. Therefore, the best choice is B, central.

According to the Elaboration Likelihood Model, the ______ Route of Information