When communication deepens our commitment to already-held attitudes or behaviors, ________ has occurred.

Question

Quizplus · Accepted Answer

Response reinforcing occurs when communication deepens our commitment to already-held attitudes or behaviors, which means that we become more likely to continue with our current attitudes or behaviors. Selective retention refers to remembering certain messages while forgetting others, rational argument refers to using logical reasoning to convince someone, response changing refers to communication leading to a change in attitudes or behaviors, and compliance refers to agreeing to a request from someone in a position of authority. None of these options specifically refer to the deepening of already-held attitudes or behaviors.

When Communication Deepens Our Commitment to Already-Held Attitudes or Behaviors