Which of the following is NOT an entry deterrence strategy that a seller would use?
A)brand proliferation to cover all product niches
B)a market demand growth strategy
C)maintaining cash balances
D)building excess production capacity

Question

Quizplus · Accepted Answer

Brand proliferation, maintaining cash balances, and building excess production capacity are all entry deterrence strategies that a seller can use. However, a market demand growth strategy is not an entry deterrence strategy because it is focused on increasing demand for the seller's products rather than deterring entry by competitors.

Which of the Following Is NOT an Entry Deterrence Strategy