A company engaged in brand proliferation is _____ to _____.
A)encouraging product differentiation across producers; encourage the market to satisfy as many customer desires as possible
B)encouraging market entry; give customers maximum choice
C)producing many versions of its product; reduce profitable opportunities for new entrants
D)changing the company name; make customers think the product is different

Question

Quizplus · Accepted Answer

Brand proliferation involves a company producing many versions of its product to fill the market, making it harder for new competitors to find profitable opportunities.

A Company Engaged in Brand Proliferation Is _____ to _____

A Company Engaged in Brand Proliferation Is _ to _