When one company produces several different versions of a product, the company is using _____ to _____.
A)brand proliferation; discourage new companies from entering the market
B)product differentiation; increase freedom of entry
C)product switching; confuse potential new entrants
D)demand satisfaction; make the market more competitive

Question

Quizplus · Accepted Answer

Brand proliferation is a strategy used by companies to occupy more shelf space and offer variety to consumers, making it harder for new competitors to find space in the market or to offer a new product that isn't already available through the existing company's product lines.

When One Company Produces Several Different Versions of a Product