The shampoo aisle at a large store that sells personal care products contains many versions of shampoo produced by a small number of companies. This indicates that shampoo producers are engaging in _____ to _____.
A)product differentiation; stimulate market demand
B)brand proliferation; deter new entrants
C)cost-switching; limit market supply
D)government policy support; create cost advantages

Question

Quizplus · Accepted Answer

The fact that there are many versions of shampoo produced by a small number of companies indicates that these companies are engaging in brand proliferation. This strategy aims to deter new entrants from entering the market by saturating the shelves with different versions of their products, making it difficult for new brands to gain a foothold.

The Shampoo Aisle at a Large Store That Sells Personal