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Oral B Developed a New Indicator Toothbrush That Reminds Consumers

Question 3

Multiple Choice

Oral B developed a new indicator toothbrush that reminds consumers when they need to replace their old worn brushes. This strategy is focused at which stage of the consumer decision-making process?


A) Problem recognition
B) Internal search
C) External search
D) Alternative evaluation
E) Purchase

Correct Answer:

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