Traditionally marketers have tried to break down total markets into relevant groups for their marketing efforts, but the recent trend for strategic communicators is to start with individual customers and try to group them into like-behaving units. The traditional process is known as __________ and the new process is known as ________________.
A) aggregation, positioning
B) segmentation, aggregation
C) aggregation, segmentation
D) positioning, segmentation
E) database marketing, target marketing

Question

Quizplus · Accepted Answer

The traditional process of breaking down markets into relevant groups is known as segmentation, where marketers divide the market into distinct groups of consumers with similar needs or characteristics. The recent trend of starting with individual customers and grouping them into like-behaving units is referred to as aggregation, which is the opposite of segmentation.

Traditionally Marketers Have Tried to Break Down Total Markets into Relevant