Breaking potential customers into groups based on the fact that they have similar needs or behaviors that are likely to cause them to respond similarly to marketing actions is:
A) cooperative advertising
B) benefit clustering
C) undifferentiated marketing
D) segmentation
E) positioning

Question

Quizplus · Accepted Answer

The process of breaking potential customers into groups based on similar needs or behaviors is known as segmentation. This allows marketers to tailor their marketing efforts to specific groups of customers, rather than using a one-size-fits-all approach. Cooperative advertising refers to the sharing of advertising costs between two or more parties, benefit clustering is not a commonly used term in marketing, undifferentiated marketing is the opposite of segmentation and involves marketing to everyone in a general market, and positioning is the process of shaping how customers perceive a brand or product in relation to competitors.

Breaking Potential Customers into Groups Based on the Fact That