Locating billboards for cigarettes and alcohol in predominately African-American inner city neighborhoods might be an example of which segmentation strategy?
A) adopter segmentation
B) life stage segmentation
C) relationship segmentation
D) ethnic segmentation
E) none of the above

Question

Quizplus · Accepted Answer

Ethnic segmentation targets specific ethnic or racial groups based on their unique preferences and characteristics. In this case, the billboards are being placed in African-American neighborhoods, which demonstrates ethnic segmentation.

Locating Billboards for Cigarettes and Alcohol in Predominately African-American Inner