Tom Goodwin, CEO and founder of the Tomorrow Group, explained that the obsession of distinguishing between traditional and digital media is ____________.
A) very important to understanding today's media landscape.
B) very important to progress and innovation among marketers and strategic communicators.
C) misleading because media channels are no longer limited by device and meaningless because traditional media are digital media.
D) helpful in understanding the PESO model.
E) None of the above relate to Goodwin's explanation.
Correct Answer:
Verified
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