What categories do legacy media and digital media fit in the PESO model?
A) Legacy media are paid and earned, while digital media are shared and owned.
B) Legacy media and digital media fit into all four categories of paid, earned, shared, and owned.
C) Digital media fit into all four categories of paid, earned, shared, and owned, while legacy media are only paid and earned.
D) Legacy media fit into all four categories of paid, earned, shared, and owned, while digital media are only paid and earned.
E) None of the above.

Question

Quizplus · Accepted Answer

Legacy media and digital media both fit into all four categories of paid, earned, shared, and owned in the PESO model. While legacy media primarily rely on paid and earned media tactics, they also have owned media (e.g. their own website or social media accounts) and can have content shared by their audience. Digital media, on the other hand, encompass all four categories as they can be paid for (e.g. advertising), earned (e.g. viral content), owned (e.g. company website), and shared (e.g. social media posts).

What Categories Do Legacy Media and Digital Media Fit in the PESO