How can the Internet of Things (IoT) have an impact on strategic communication?
A) CEs can use the data generated from IoT devices to track and access consumers in the customer journey.
B) CEs can use IoT to make advertising interactive.
C) CEs can use IoT to make TV commercial interactive and offering discounts that consumers can use in real time right from their couch.
D) Augmented reality can be used as the IoT's interface adding a visual layer on top of advertising and creating media value for consumers.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the options presented can have an impact on strategic communication. The data generated from IoT devices can help CEs track and access consumers in the customer journey, making advertising interactive and TV commercials, offering discounts that consumers can use in real time from their couch. In addition, augmented reality can be used as the IoT's interface, adding a visual layer on top of advertising and creating media value for consumers. All of these options can have a significant impact on strategic communication in the age of the IoT.

How Can the Internet of Things (IoT) Have an Impact