This approach to leadership considers situational factors such as the firm's marketing orientation in determining which leadership methods would be appropriate:

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The contingency approach to leadership suggests that there is no one-size-fits-all approach to leadership and that effective leadership depends on the specific situation or context. This can include situational factors such as the firm's marketing orientation. Therefore, option C is the best choice. Option A (behavior approach), Option B (attribute theory), Option D (state of nature approach), and Option E (trait approach) do not take into account situational factors in the same way.

This Approach to Leadership Considers Situational Factors Such as the Firm's