A McKinsey research study in which leading CRM executives were interviewed, over 60 percent placed ______ as one of their top two challenges.
A)Technology
B)The Organization
C)The Competition
D)Financial resources
E)Operations

Question

Quizplus · Accepted Answer

According to the McKinsey research study of CRM executives, over 60 percent placed "The Organization" as one of their top two challenges. While technology, competition, financial resources, and operations may also be challenges, they were not identified as frequently as organizational challenges.

A McKinsey Research Study in Which Leading CRM Executives Were