As part of its CRM initiative, the company must balance
A)Business profitability and strategic objectives, while building and maintaining customer loyalty
B)Financial investments
C)Technology resources
D)Human resources
E)Internal strategies and value chain member strategies

Question

Quizplus · Accepted Answer

CRM initiatives aim to enhance customer loyalty while maintaining business profitability and achieving strategic objectives. Financial, technological, and human resources are important components of CRM, but they do not necessarily encompass the balancing act required by the initiative. Internal strategies and value chain member strategies are also essential but fall under the overarching goal of building and maintaining customer loyalty while driving business success. Therefore, the best choice is A.

As Part of Its CRM Initiative, the Company Must Balance