A high-end retailer found that the following strategy worked in sustaining customer loyalty:
A)Increased sales commissions for its sales employees
B)Reduced prices for its most loyal customers
C)Provided its sales people with a customer identification system at POS
D)Increased the number of sales people on the retail floor
E)Provided team selling to their loyal customers

Question

Quizplus · Accepted Answer

Providing sales people with a customer identification system at point of sale (POS) can allow for personalized service and targeted marketing to loyal customers, increasing customer satisfaction and loyalty. While the other options may have some impact on customer loyalty, providing personalized service and marketing is likely to have the strongest effect.

A High-End Retailer Found That the Following Strategy Worked in Sustaining