Culture characteristics that may lead to a suboptimal CRM initiative include all of the following except
A)Executive leadership with little customer involvement
B)Internal competitive work methodology in place
C)Top-down decision making and information flow
D)Production-oriented organization
E)Flexibility in taking risks

Question

Quizplus · Accepted Answer

Flexibility in taking risks is actually a positive cultural characteristic that can lead to a successful CRM initiative. The other choices, such as little customer involvement from executive leadership, internal competition, top-down decision making and information flow, and a production-oriented organization, can all hinder the effectiveness of CRM initiatives.

Culture Characteristics That May Lead to a Suboptimal CRM Initiative