Culture characteristics that may lead to an optimal CRM initiative include all of the following except
A)Marketing-oriented environment
B)Reward systems aligned with CRM strategy
C)Leadership that recognizes technology as an enabler and not a solution
D)Reward structure that favors adherence to hard standards
E)Executives who get involved at the customer level

Question

Quizplus · Accepted Answer

A reward structure that favors adherence to hard standards may not necessarily lead to an optimal CRM initiative as it may limit creativity and flexibility in satisfying customers' needs and preferences. The other culture characteristics listed are generally conducive to a successful CRM initiative.

Culture Characteristics That May Lead to an Optimal CRM Initiative