Which of the following statements is the truest?
A)The lowest paid employees have the lowest impact on a CRM effort.
B)Employees' ability to form and sustain relationships is important to CRM success.
C)Workshops are a good way to get employee buy-in to a CRM initiative.
D)CRM benefits to the employee should be communicated to the employee.
E)All of the above are equal in importance

Question

Quizplus · Accepted Answer

The ability of employees to form and sustain relationships is crucial to the success of CRM efforts as customer relationships rely heavily on the interactions and experiences that employees provide. While communication of benefits and workshops for employee buy-in are important, they do not have as direct of an impact on CRM success as the capabilities and actions of employees in building relationships with customers. The statement in option A is also not true, as all employees play a role in the customer experience and can impact CRM efforts regardless of their pay level.

Which of the Following Statements Is the Truest