Hitachi found that in Japan many CRM projects failed due to
A)Inadequate technology solutions
B)Organizational and operational barriers between customer contact points and marketers
C)Lack of financial investments
D)Poorly trained employees
E)Operational barriers between CRM enablers and CRM users

Question

Quizplus · Accepted Answer

Hitachi found that organizational and operational barriers between customer contact points and marketers were the main reason for CRM project failure in Japan. This suggests that there were issues with communication and collaboration between different departments or teams within the company.

Hitachi Found That in Japan Many CRM Projects Failed Due