From the following list of possible organizational structures, the one most conducive to enabling CRM is
A)Geographical
B)Matrix
C)Functional
D)Brand Alignment
E)Industry Category

Question

Quizplus · Accepted Answer

Matrix organizational structure is the most conducive to enabling CRM as it allows for cross-functional collaboration and communication across different departments or business units. This structure ensures that customer information and data are shared among all relevant teams, which enables a more holistic view of the customer and improves the ability to deliver personalized experiences. The matrix structure also allows for more flexibility in adapting to changing customer needs and preferences, which is essential in successful CRM implementation.

From the Following List of Possible Organizational Structures, the One