Separating the e-commerce business from the brick-and-mortar business can inhibit CRM. But organizations separated the two for all of the following reasons except
A)Identifying ROI on the e-commerce business to ensure it was profitable
B)Perception that the two business were different
C)Minimize their risk on e-commerce ventures
D)The consumer would most likely favor e-commerce
E)Different skill sets were required for each

Question

Quizplus · Accepted Answer

Separating the e-commerce business from the brick-and-mortar business would not be done based on the assumption that consumers would favor e-commerce. The other options (identifying ROI, perception of differences, minimizing risk, and requiring different skill sets) are all valid reasons for separating the businesses.

Separating the E-Commerce Business from the Brick-And-Mortar Business Can Inhibit