Soft standards can enable CRM because they
A) Specify exactly what to do with the customer and leave no room for mistakes
B) Are easy to implement
C) Are the same for every customer so it makes it easier to serve the customer
D) Can be followed by each employee with little training
E) Provide a baseline for standards and room to adjust based on customer needs
Correct Answer:
Verified
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Q34: From the following list of possible organizational
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