Consumers want to have deep relationships with every company they deal with and companies should act accordingly.
Correct Answer:
Verified
Q1: Relationship marketing focuses on maintaining a continuous
Q2: Relationship marketing is applicable to a firm's
Q3: Some consumers satisfy their social needs dealing
Q5: A good way to deal with low
Q6: Most agree that CRM and relationship marketing
Q7: The goal of CRM is to establish
Q8: It is consistent with CRM to provide
Q9: CRM looks at market share as one
Q10: Relationship marketing has 3 basic features: relational
Q11: Relationship marketing includes affinity marketing, loyalty marketing
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