Relationship marketing focuses on maintaining a continuous relationship with customers by providing value that increases their commitment to the company leading to increases in customer retention, customer lifetime value and greater share of wallet.
Correct Answer:
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Q2: Relationship marketing is applicable to a firm's
Q3: Some consumers satisfy their social needs dealing
Q4: Consumers want to have deep relationships with
Q5: A good way to deal with low
Q6: Most agree that CRM and relationship marketing
Q7: The goal of CRM is to establish
Q8: It is consistent with CRM to provide
Q9: CRM looks at market share as one
Q10: Relationship marketing has 3 basic features: relational
Q11: Relationship marketing includes affinity marketing, loyalty marketing
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