The "customer centric" view of marketing will only continue in the future, due to which of the following?
A)increase in customer and prospect data
B)smartphones
C)new CRM metrics
D)new developments in mass customization
E)all of the above

Question

Quizplus · Accepted Answer

All of the given options contribute to the rise of customer-centric marketing. The increase in customer and prospect data allows marketers to gain a better understanding of their target audience and personalize communication with them. Smartphones have become an integral part of consumers' lives, allowing marketers to connect with them anytime, anywhere, and on any device. New CRM metrics allow for better measurement of customer engagement and experience, thereby enabling marketers to optimize their marketing strategies. New developments in mass customization enable marketers to provide personalized products and services to customers, further enhancing the customer-centric approach. Therefore, all the above options are equally important in the future of customer-centric marketing.

The "Customer Centric" View of Marketing Will Only Continue in the Future