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Which of the Following Is False Regarding Acquisition of New

Question 25

Multiple Choice

Which of the following is false regarding acquisition of new customers?


A) Successful CRM acquisition strategy includes avoiding customers who will be costly to serve.
B) Companies should avoid targeting the wrong customers because they will only have to reject their applications later.
C) Companies should mine their data bases to identify the right types of customers.
D) Company acquisition strategies should target even those customers who will not qualify now, but they may qualify later.
E) all of the above are true

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