Which of the following is false regarding acquisition of new customers?
A) Successful CRM acquisition strategy includes avoiding customers who will be costly to serve.
B) Companies should avoid targeting the wrong customers because they will only have to reject their applications later.
C) Companies should mine their data bases to identify the right types of customers.
D) Company acquisition strategies should target even those customers who will not qualify now, but they may qualify later.
E) all of the above are true
Correct Answer:
Verified
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Q22: Reinartz and Kumar in an empirical study
Q23: Reinartz and Kumar found that loyalty programs
Q24: Studies have shown that the win back
Q26: Which of the following is NOT true
Q27: Which of the following is NOT true
Q28: Retention strategies work best when
A)there is no
Q29: The CLV for a Domino's Pizza customer
Q30: Which company prepared a "Demon" customer list
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