Which of the following is NOT true regarding customer acquisition?
A)Acquisition strategies are necessary for every company to fill the pipeline with customers.
B)Acquisition is necessary to counter the inevitable attrition of customers.
C)Customer equity is more dependent on customer acquisition than on customer retention.
D)25 years ago, companies focused more on customer acquisition than retention.
E)all of the above are true

Question

Quizplus · Accepted Answer

Customer equity, which is the value of a customer to a company over time, is more dependent on customer retention than acquisition. While acquisition is necessary to counter the natural attrition of customers, retaining existing customers and cultivating their loyalty is more valuable in the long run. Additionally, 25 years ago, companies also recognized the importance of customer retention, not just acquisition.

Which of the Following Is NOT True Regarding Customer Acquisition