Retention strategies work best when
A)there is no skew in the company's customer base.
B)there is no elite segment of high profit customers.
C)industry retention levels are low.
D)there is a steep skew in a company's customer base.
E)A and B

Question

Quizplus · Accepted Answer

Retention strategies work best when there is a steep skew in a company's customer base because it allows the company to focus its retention efforts on the high-value customers and maximize their loyalty and profitability. If there were no skew or an elite segment of high-profit customers, the retention strategies would be less effective as there would be less differentiation between customers. If industry retention levels are already high, the company may have to work harder to retain customers and stand out from competitors.

Retention Strategies Work Best When