Which of the following is false concerning dialogue marketing:
A)It involves continuous or streaming technology.
B)It can be based on each and every customer interaction with the business.
C)It is very sensitive to the intervals between customer purchases, store visits and contact.
D)It is more effective in cross-selling when calls are outbound from the company vs. inbound from the customer.
E)all of the above are true

Question

Quizplus · Accepted Answer

The statement "It is more effective in cross-selling when calls are outbound from the company vs. inbound from the customer" is false. In fact, research has shown that cross-selling is more effective when initiated by the customer rather than the company.

Which of the Following Is False Concerning Dialogue Marketing