The customer's perception of how much better than the company's other customers she is treated is referred to as
A) the idiosyncratic-fit heuristic.
B) up-selling.
C) trading-up.
D) preferential treatment.
E) rewarding.
Correct Answer:
Verified
Q32: Which of the following is false concerning
Q33: Moments of truth are
A)assistance a customer receives
Q34: Each year, companies lose
A)10-20% of their customers.
B)20-40%
Q35: Companies should develop retention strategies based on
Q36: When customers begin buying less than they
Q38: Frequent flyer programs, customer point programs, and
Q39: When customers enjoy a relative advantage in
Q40: Personalization refers to
A)a company-controlled website that a
Q41: Personalization can refer to
A)how warmly a person
Q42: Customization can refer to
A)personalized control of a
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