When customers begin buying less than they did before, it is referred to as
A) the prime defection indicator.
B) downward migration.
C) purchase attrition.
D) marginalization.
E) all of the above
Correct Answer:
Verified
Q31: What type of marketing is about building
Q32: Which of the following is false concerning
Q33: Moments of truth are
A)assistance a customer receives
Q34: Each year, companies lose
A)10-20% of their customers.
B)20-40%
Q35: Companies should develop retention strategies based on
Q37: The customer's perception of how much better
Q38: Frequent flyer programs, customer point programs, and
Q39: When customers enjoy a relative advantage in
Q40: Personalization refers to
A)a company-controlled website that a
Q41: Personalization can refer to
A)how warmly a person
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