Personalization refers to
A) a company-controlled website that a customer can modify to suit his or her purposes.
B) idiosyncratic fit.
C) customization.
D) one-on-one up-selling.
E) all of the above
Correct Answer:
Verified
Q35: Companies should develop retention strategies based on
Q36: When customers begin buying less than they
Q37: The customer's perception of how much better
Q38: Frequent flyer programs, customer point programs, and
Q39: When customers enjoy a relative advantage in
Q41: Personalization can refer to
A)how warmly a person
Q42: Customization can refer to
A)personalized control of a
Q43: Customization can refer to
A)adaptation in SFA.
B)CRM adapted
Q44: Lifestyle stores such as Pottery Barn is
Q45: Which of the following is the most
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